For founders who sell what they know
You’re already on camera every week.
Almost none of it is working as reels. I fix that, and you don’t touch anything.
One recording. One reel back. Free.
NPR
Azri Coaching
Same footage.
00:51:14
Ninety minutes of you talking.
00:00
The thirty seconds worth posting.
Lines that stopped people scrolling
Stop selling workouts.
Your cheapest client costs you the most.
Nobody buys a twelve-week plan.
You don’t have a lead problem.
Raise the price. Watch what happens.
Free calls attract free people.
Your content is a portfolio, not a funnel.
Fire your worst client this week.
Testimonials don’t sell. Proof does.
You’re one offer away.
The DM script is dead.
Post less. Choose harder.
The problem
You’ve hired editors. The reels still didn’t land.
An editor cuts what you point at. When nobody knows what to point at, they cut whatever is easiest.
01
Nobody chose
They cut the clearest audio, not the thirty seconds a stranger would send on.
02
Half the skill
The ones who know what travels can’t make it look good. And the reverse.
03
Then silence
Missed weeks, asking twice. Eventually doing nothing is easier than chasing.
Why this works
They don’t need to be told you’re good. They need to watch you do it.
Most content is claims. Yours is footage of you actually working — diagnosing something real, correcting somebody, thinking out loud. By the time a prospect books they’ve watched you coach fifteen other people. They arrive with fewer questions and a much shorter conversation about price.
Client results
Some reels are built to hand your team a name.
Reach is worth nothing alone. Roughly one in five is engineered to end in a comment your setters can work.
Comments from 52,800 views
Comments from 24,600 views
Half the reach. Five times the conversations.
Your first thirty days.
Week 1
You send footage and access. Twenty minutes on a call. Your profile gets rebuilt.
Week 2
First reels live. Your dashboard goes up.
Week 3
Daily cadence running. First read on what your audience keeps.
Week 4
Your first report, and the reels worth putting spend behind.
After that, nothing is needed from you.
“I went through more than fifty editors before Bo. He’s the first one I haven’t had to manage.”
Azri · Fitness business coach
The craft
What makes a reel work isn’t the editing.
Sound
silence
music, only if it earns it
not the line you opened with
ends the instant it lands
The first line
Almost never the one you opened with. It’s a minute in, said in passing.
The shape
Most editors trim. The job is reordering. End the instant the payoff lands.
The sound
Music under a confession destroys it. Silence does more than any track.
Then, fourth, the editing.
What you’d otherwise choose between.
Freelance editor
$500–1,500
Cuts what you point at. You keep the choosing and the chasing.
Agency
$4,000–8,000
Four platforms, an account manager, nobody thinking about your account.
A content hire
$4,500+
Full-time salary for a skill set almost nobody has both halves of.
This
$3,200
One account, thirty reels, every decision made and checked, posted for you.
Three-month minimum, then rolling. Thirty days’ notice, no exit fee.
And yes, I’m nineteen.
That’s either why you close this page or why it’s worth two minutes. Decide on the work, not my word. Send me one recording and look at what comes back.
Questions founders actually ask.
What do I have to do?
I already make content.
I don’t have enough footage.
Couldn’t I pay someone $500?
How does this reach my sales team?
What if I hate the reels?
What happens when you’re away?
Send me ninety minutes. I’ll show you the thirty seconds.
One recording, one reel back, hook written. Free, no call, no commitment.
Any recording works
A Drive link is fine
It doesn’t need to be your best one